I design complex digital products, workflows and decisions.
I work between business, users and development teams to turn operational complexity into software people can actually use. Before buying, rebuilding or building from scratch, let's understand what actually needs to change.
| Criterion | Tool A | Tool B | Risk |
|---|---|---|---|
| Operational team adoption | High | Medium | Curve B |
| 24-month cost | €42k | €31k | Custom B |
| ERP integration | Native | External | Middleware |
| Time to steady state | 6 wks | 10 wks | Training |
Four things that decide whether software becomes an asset or a cost.
Process
I map how you work today, where the flow breaks, where a tool helps and where it doesn't.
Software
Selection starts from real processes, not vendor demos. The process is everything, the software is just a tool.
Adoption
A tool that nobody uses is just a cost. Adoption is designed, not assumed.
UX Quality
UX QA, accessibility, microcopy. Software doesn't just need to work, it needs to be used.
The cost of getting digital wrong isn't how much you spend to launch it, it's how much you lose when nobody uses it.
A system chosen from a demo. A site that's recent but already misaligned. A feature no one touches. Tickets that come back the same every week. The team falling back to spreadsheets. Often the problem isn't the tool — it's the decision made without looking at the actual process.
"Let's go with this one, it looked great in the demo."
"Three people use it, everyone else went back to shared files."
"We knew what we needed and what to defer, before signing."
Fixed timelines, declared outputs, explicit anti-scope.
No endless retainers, no guaranteed upsells. Each service says what it includes and what it doesn't.
Software Fit Sprint
Select, validate or discard a software decision starting from real processes, not vendor demos. Process map, weighted criteria, shortlist, decision matrix, adoption roadmap.
Website Evolution & Adoption Check
Is a recent site still supporting the business? UX audit, gap analysis and a 3-6 month roadmap without rebuilding everything.
UX/UI QA & Functional Testing
I test real flows and edge cases before releases, so fewer experience bugs reach production.
Custom software design
Turn complex processes into software designed on real workflows, with clear requirements and acceptance criteria, before writing code.
I handle the decision, the UX and the QA. You handle the delivery.
I work closely with developers and agencies. Clear roles, less rework, cleaner handoff and more client confidence. You build, I hold the quality of the decision and the experience.
A 30-minute triage call.
If you're working on a complex digital product, workflow or internal system, tell me what isn't working. If it's a good fit, I'll outline how we can work together. If it isn't, I'll tell you why and point you in the right direction.